Professional Certificate in e-Marketing

The Professional Certificate in e-Marketing is an ideal programme for anyone involved in the planning, implementation or measurement of digital marketing efforts and strategies – or anyone who likes to pursue a career in the digital marketing area.

The Professional Certificate in e-Marketing programme is a rounded introduction to all the core digital marketing discipline and it will prepare you to take on a more specialized role within the overall marketing domain.

It is a Professional Certification that transforms your career with a programme grounded in the realities of modern business and the connected society!

Duration
8 Weeks (25 Hours)
6:00 – 9:00 PM (Every Tuesday)

Courses
8 Modules

Certification Awarded By
Bangkok School of Management

Tuition Fee
19,900 THB

1. Introduction to e-Marketing

  • Key concepts of e-Marketing
  • Sales process & why e-Marketing matter
  • Traditional marketing vs. e-marketing
  • Implications
  • Market research

2. Search Engine Optimization

  • SEO concepts
  • Search results and positioning
  • Page optimization
  • SEO sitemaps and Google Search Console
  • Inbound and Outbound links
  • Content updates and Meta Tags
  • Google Analytics

3. Pay-per-Click and Search Marketing

  • Key PPC concepts
  • Facebook advertising
  • Google adwords
  • Keyword research tools
  • landing pages and optimizations
  • CPA, CPC, CTR, CAC, etc
  • Ad copy and campaign management

4. Advertising Displays

  • Digital display basics
  • Ad formats and features
  • Ad display frequencies
  • Campaign planning and execution
  • Target audience and campaign budgets
  • Optimizing campaigns

5. e-Mail Marketing

  • Key email marketing concepts
  • Follow-up Marketing / Autoresponders
  • Lead captures and segmentation
  • User behaviors
  • Email copy, delivery and platforms
  • Measurements
  • Split testing

6. Social Media Marketing

  • Key social media concepts
  • Facebook Newsfeed, Pages, Insights
  • Twitter, LinkedIn and other social platforms
  • Youtube channels
  • Blogging and WordPress
  • Medium

7. Social Media Automation & Design

  • Key concepts
  • Buffer and other automation tools
  • Canva
  • Bots and AI Platforms
  • Live Chat
  • Communication Tools
  • Zapier

8. Future of e-Marketing

  • A look into the future
  • Trends in mobile space
  • Augmented Reality and VR
  • SMS content
  • Mobile first approach
  • Personalization

Contact the Marketing Department at Bangkok School of Management at the following details.

Programme Coordinator
Ms. Thaphaung Awar
Marketing Executive
Email: marketing@bsm.ac.th
Phone: + 66 (2) 256 9586
Mobile: +66 95 251 8242
Line: thaphaung

The course fee is THB 19,900 (Appx. 590 USD)

The payment can be made in two equal payments over the 8 weeks. The complete payment has to be done to issue the certificate from Bangkok School of Management.

This course runs for a duration of 2 months. There are 6 intakes through-out the year.

May 2nd – June 20th 2017
July 4th – August 22nd 2017
September 5th – 24th October 2017
November 7th – December 19th

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