2+1 Australia Pathway Curriculum
The following table illustrates the subjects that is expected to be completed successfully by each student in this pathway program at BSM Bangna campus.
| 16-week Trimester (3 Trimesters per Academic Year) | Advanced Diploma of Business Each course has 16 weeks x 4 hours = 64 hours contact sessions |
Advanced Diploma of Marketing Each course has 16 weeks x 4 hours = 64 hours contact sessions |
|---|---|---|
| College Prep (English ++) |
For those who do not meet the requirement of IELTS 5.5 or its equivalent, or at least 80% on the BSM Placement Test | For those who do not meet the requirement of IELTS 5.5 or its equivalent, or at least 80% on the BSM Placement Test |
| Trimester 1 | 1. Communication for Workplace 2. Manage Business Resources 3. Accounting Fundamentals 4. Product Recommendation and Direct Marketing 5. Business English 1 |
1. Communication for Workplace 2. Manage Business Resources 3. Accounting Fundamentals 4. Product Recommendation and Direct Marketing 5. Business English 1 |
| Trimester 2 | 1. Customer Services and Presentation 2. Financial Accounting 3. Marketing Promotion and Activities 4. Commercial Law and Workplace Safety 5. Business English 2 6. Conversational Chinese 1 |
1. Customer Service and Presentation 2. Analyse Consumer Behavior 3. Marketing Activities and Promotion 4. Commercial Law and Workplace Safety 5. Business English 2 6. Conversational Chinese 1 |
| Trimester 3 | 1. Crisis Management 2. Workforce Planning and Risk Management 3. Staffing and Persuasive Writing 4. Manage Budgets and Financial Plans 5. Project Management 6. Business English 3 7. Conversational Chinese 2 |
1. Crisis Management 2. Develop Marketing Mix and Implementation 3. Staffing and Persuasive Writing 4. Evaluate Marketing Opportunities 5. Workforce Planning and Risk Management 6. Business English 3 7. Conversational Chinese 2 |
| Trimester 4 | 1. Change Management 2. Develop and Implement Strategic Plan 3. Advertising Management 4. Organizational Development and Risk Management 5. Business English 4 6. Conversational Chinese 3 |
1. Change Management 2. Develop and Implement Strategic Plan 3. Marketing Process and Research 4. Develop Marketing Plan 5. Business English 4 6. Conversational Chinese 3 |
| Trimester 5 | Internship | Internship |