Social Experiment Developed by BSM Students in the Principles of Advertising Class

23-02-17 Assel Aitbayeva 0 comment

Inspired by Dove, BSM students developed a social experiment ‘Mind vs. Heart‘ for the Principles of Advertising class, where various questions were asked from consumers on how they make decisions in purchasing products. The goal was to identify which¬†factors influence their decision making and whether the consumers use their cognitive ability to make such decisions.



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